QR Codes offer the opportunity to connect your print marketing to your digital campaigns and expands your possibilities when it comes to playing with mystery and anticipation. They already play with people’s imagination, as seen when Jordan Peele’s new 'Us' movie poster was released and several fans took to analyzing every visual detail for clues. So make your posters more than just a nice, glossy print. If you saw the poster yet do not keep up with GoT or HBO on their various social media accounts, this quest along with other fantastic campaigns like Bleed for the Throne or Create for the Throne, remained unknown. But without a QR Code, both of these marketing efforts remained disunited. It was great, it obviously fits so well not just with the theme of the show, but also with the poster design choice for the concluding chapter: the iron throne. Around the time Game of Thrones released their season 8 poster, HBO also launched the #forthethrone quest on their website and social media channels.
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